How Do Commercials Affect Consumer Behavior?On April 30, 2021 by admin
Commercial Advertisement is a communication that uses an officially endorsed, professionally groomed, clearly verbalized message to advertise or promote a commercial product, service or concept. Advertisers of commercial advertising are usually large corporations wishing to market their various products or services to the general public. Advertisers are sometimes companies selling products, while other times they can be companies or individuals who wish to market their own products or services to consumers. When advertising in a magazine or on television, commercial advertisements are often designed to persuade the viewer or reader to react in a certain way or to buy a particular product or service.
While there may not be a legal requirement for a company to disclose the specific sponsor of a commercial advertisement, many sponsors will choose to do so. A famous example of this is when J.K. Rowling wrote the Harry Potter series, she paid a huge sum of money to have a commercial that showed her character talking about how she felt about the war in Iraq. The commercial also showed her endorsing the war and saying that it was important for America to “lead the world into battle.” The British government made J.K. Rowling makes a statement in the British parliament that she was not trying to endorse war, but rather to make people understand that she believed in the importance of the military. Her publisher, Random House, eventually got caught with this and pulled the book from the shelves.
With television commercial advertisements, the advertiser only needs to show one segment of the commercial. In the famous Coke commercial, for example, the advertiser only needed to show a man drinking a can of Coke, and the commercial was considered a successful commercial advertisement. However, in order to get the government to pay for a commercial, the advertiser usually has to include some sort of benefit or service as a part of the commercial message. This is known as an inducement to purchase.
Another form of commercial advertisement occurs through the distribution of media products. Book covers, radio ads, magazine covers, and television commercials all contain some type of message intended to advertise a product. The recipient of the commercial often receives the advertising at a different context than that which the advertiser intends. For example, a magazine cover that shows a man killing a shark may be disturbing to some, but it is still a message about how man kills sharks for sport. In this case, the commercial is being disseminated in a context of pleasure, and not as a form of inducement to purchase. Learn more about New Zealand classified ads their other services by visiting their official sites.
The third type of commercial advertisement occurs through the distribution of volunteers. A couple hundred Japanese English-speaking school children dressed in orange vests will be distributing literature and offering snacks at a children’s summer camp. The children will not be promoting a business, and the sponsor will not be paying the children to make a commercial. The commercial message will be presented to the children in a non-hypnotic context so as to avoid any suggestion that the children have been induced to buy the product or service being advertised.
Hypnosis and its effects on consumer behavior are difficult to measure. To date, there has been no empirical study comparing the effectiveness of advertising in conventional print media and commercial messages in audio format. However, a survey of television advertisers found that television advertisements were more effective than radio ones at inducing the purchase of a product. The study also found that ads with music, voices, and graphics were more likely to be remembered by viewers. This suggests that a combination of hypnosis and advertising can be highly successful.